KEOS samples TV commercials 

 


Story:
Three children come home from school. They find however mother awaiting them. She sends the kids immediately back to do shopping. While she reads the shopping list, the children discover you can buy these items in candy, so they turn from being fed up to happy. Leaving the mother they move to the supermarket, and buy everything mom demanded…in candy


"Look-0-Look"

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Stills from the commercial   

Production:
Working with children demands specific pre-cautions and attitude of the crew. In this case Ton decided to use two groups of children, which were selected after an intensive casting procedure. During the shoot, both groups were filmed, and the children were aware of the fact that only the best performing team should be used. The result was very natural indeed.
Client: Look-o-look
Agency: Benjamens, Van Doorn – Euro RSGC
Director: Ton Kersten
Producer: Henriette Sprengers
Floor manager: Hans Burghard
D.O.P.: Goert Giltaij
Lighting: Johan van Steen
Set construction: Pepman
Sound: Tonny Henkes
Casting: The Kids
Postproduction: AVP