KEOS samples TV commercials 

 


Story:
In this  commercial for a major Dutch chain stores, a client enters one of the shops. He is feeling a little annoyed and touches all the equipment in a wrong aggressive way. The combined intelligence in the shop, featured by the enormous amount of products, and a magic salesman, decide to teach the client a lesson. They open a huge storm to take him into an flying around tour trough the gigantic shop. He lands in the special prepared chair from the in-store bar.


It's Electric "Superman"

Click for preview:
Stills from the commercial   

Production:
To meet the budget, we decide to do the flying scenes in postproduction. First we shot in the store the background shots. For these a cable-cam and a crane were used. The the matching chromakey studioshots of the flying man were done. The actor was rigged in an acrobatic rig, to give him the full six degrees of motion freedom. Wind machines and a fast tracking camera gave the desired results. In the final compositing we added a little glow and special effects.

Client: It's Electric
Agency: DI&P Eindhoven
Director : Ton Kersten
Producer: Henriette Sprengers
D.O.P.: Marco Nauta
Cablecam: Jan Verhagen
Grip: Andy Dorwart
Lighting: Peterjan v/d Burgh
Postproduction: AVP Amsterdam
Sound design: Beverly Beat Productions