KEOS samples TV commercials 

 


Story:
The "Prijsmeppers" are two naughty animated characters, designed by the agency. They jumped trough a big shop, smashing the prices down, revealing the new prices.


Kruidvat "Prijsmeppers"

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Stills from the commercial   

Production:
The various films of 20 seconds each, are a nice example of integration of cell animation with computer controlled live-action. Special effects in both live-action (product-motion) as in postproduction (shadows and reflections) secured a realistic and vivid performance. The shoot was done in one-third of real time, in order to achieve realistic motion of the products.

Client: Kruidvat 
Agency: 220V 
Art director: Jan Broest
Director: Ton Kersten
Producer: Henriette Sprengers
Lighting director: John de Lisle
D.o.P.: Sjoerd Jansen
Remote camera: Image Creations 
Cell animations: Brecht Gerritse
Special effects: Adrian Walton-Smith
Compositing: Bert Souren
Audio design: Kees Kroot