KEOS samples TV commercials 

 


Story:
Pearle is a major optician chain stores in Holland. For  contact lenses they promote a half-year stock. In the commercial a pretty weird client with his little dog runs to and from the shop in every season, which changes every few seconds. He always suffers, from heat in summer, from snow in winter, etc. The pay-off tells him this is no longer needed. 


Pearle "Heen en Weer"

Click for preview:
Stills from the commercial  

Production.
The exterior shoot was done on location. With a set of special effects Arthur the fast changing weather for the various seasons.  With the special filters Steve used in the camera, he created a beautifull look.
Client: Pearle.
Agency: Benjamens, Van Doorn – Euro RSCG
Agency Producer: Brenda Bentz vd Berg.
Director: Ton Kersten
Producer: Henriette Sprengers
D.O.P.: Steve Walker
Lighting: Johan van Steen
Spec. SFX.: Arthur van Oest
Postproduction: Fire suite / AVP Amsterdam
Sound design: Jan Roos